{"id":4847,"date":"2017-02-08T21:10:43","date_gmt":"2017-02-08T18:10:43","guid":{"rendered":"http:\/\/ziarulderimnic.ro\/?p=4847"},"modified":"2017-02-08T21:12:09","modified_gmt":"2017-02-08T18:12:09","slug":"spatii-culturale-20-publicitatea-negativa","status":"publish","type":"post","link":"https:\/\/ziarulderimnic.ro\/?p=4847","title":{"rendered":"Spa\u0163ii culturale nr. 20 &#8211; Publicitatea negativ\u0103"},"content":{"rendered":"<p><a href=\"http:\/\/ziarulderimnic.ro\/wp-content\/uploads\/2017\/01\/image-12-e1485538078727.jpeg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" data-src=\"http:\/\/ziarulderimnic.ro\/wp-content\/uploads\/2017\/01\/image-12-300x300.jpeg\" alt=\"\" width=\"300\" height=\"300\" class=\"alignnone size-medium wp-image-4796 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ziarulderimnic.ro\/wp-content\/uploads\/2017\/01\/image-12-300x300.jpeg\" alt=\"\" width=\"300\" height=\"300\" class=\"alignnone size-medium wp-image-4796\" \/><\/noscript><\/a><br \/>\nDl. M\u0103rmureanu, invitat de posturile de televiziune ori de c\u00e2te ori p\u0103m\u00e2ntul nostru d\u0103 u\u015foare semne de trezire, este adeptul \u00eenv\u0103\u0163\u0103turilor simple \u015fi logice, prezentate \u00een a\u015fa fel, \u00eenc\u00e2t p\u00e2n\u0103 \u015fi cei cu un IQ mediu s\u0103 le priceap\u0103: cutremurele cu magnitudinea situat\u0103 sub patru pe scara Richter sunt benefice, ele ajut\u00e2nd la eliberarea tensiunilor din scoar\u0163a terestr\u0103; departe de a anun\u0163a un pr\u0103p\u0103d, \u00eel \u00eempiedic\u0103.<br \/>\nAceast\u0103 lec\u0163ie pare s\u0103 fi fost \u00eensu\u015fit\u0103, \u00een zilele noastre, nu numai de gospodina speriat\u0103 c\u0103 i se clatin\u0103 bibelourile din vitrin\u0103, ci \u015fi de clasa politic\u0103 \u00een \u00eentregul ei: poporul are nevoie de mici desc\u0103rc\u0103ri ale tensiunii sale nervoase, \u00een a\u015fa fel \u00eenc\u00e2t marea izbucnire, cea dobor\u00e2toare de regim \u015fi de conduc\u0103tori, s\u0103 fie am\u00e2nat\u0103 la infinit. Se pare c\u0103 Ceau\u015fescu a avut consilieri mai pu\u0163in destoinici, de vreme ce nu l-au informat despre tehnicile moderne de manipulare a popula\u0163iei: dimpotriv\u0103, i-au \u00eencurajat pudibonderia, i-au alimentat spaima \u00een fa\u0163a fiec\u0103rei fi\u0163uici tip\u0103rite clandestin, groaza de \u015fop\u00e2rlele strecurate \u00een literatura vremii, lipsa de umor \u015fi sobrietatea de fariseu. Balerinele noastre erau at\u00e2t de bine \u00eembr\u0103cate, \u00eenc\u00e2t puteau dansa f\u0103r\u0103 probleme \u015fi \u00een Alaska, pe o scen\u0103 de ghea\u0163\u0103: p\u0103rul lung trebuia str\u00e2ns \u00een coad\u0103 (la c\u00e2nt\u0103re\u0163i, dac\u0103 voiau s\u0103 apar\u0103 totu\u015fi la televizor) ori coafat \u00een acel \u00eengrozitor coc \u00e0 la H\u00e9l\u00e8ne, dup\u0103 care le recuno\u015fteai pe activistele de partid; orice grup num\u0103r\u00e2nd de la trei persoane \u00een sus era suspect \u015fi exemplele de cenzur\u0103 prosteasc\u0103 ar putea continua la nesf\u00e2r\u015fit.<br \/>\nActuala clas\u0103 politic\u0103 a mai \u00eenv\u0103\u0163at (sau a fost \u00eenv\u0103\u0163at\u0103) \u015fi o alt\u0103 lec\u0163ie, poate chiar mai important\u0103 dec\u00e2t cea pe care nu ostene\u015fte s-o livreze popula\u0163iei dl. M\u0103rmureanu; este vorba despre publicitatea negativ\u0103, concept pus \u00een circula\u0163ie de Jay Conrad Levinson, acum mai bine de dou\u0103 decenii. Ini\u0163ial, era vorba doar despre \u201eGuerilla Marketing\u201d; treptat, mass media rom\u00e2neasc\u0103 a \u00een\u0163eles c\u0103, dac\u0103 prezin\u0163i doar \u015ftiri \u015focante, violuri, nenorociri, scandaluri, mari aduc\u0103toare de rating, omul de r\u00e2nd va uita repede scandalul \u00een sine, dar va re\u0163ine numele celor implica\u0163i. Un bun exemplu \u00een acest sens \u00eel constituie toat\u0103 pleiada de pi\u0163ipoance, starlete, \u015ftiriste, oieri, patroni de cluburi, b\u0103ie\u0163i de bani gata, droga\u0163i, scandalagii etc., mult mai cunoscu\u0163i \u00een \u0163ar\u0103 dec\u00e2t, s\u0103 zicem, dl. Nicolae Manolescu. Nu exist\u0103 rom\u00e2n care s\u0103 nu \u015ftie cine este Nichita, \u0163a\u0163a gr\u0103san\u0103 \u015fi penibil\u0103, dar c\u00e2\u0163i au auzit de Nichita St\u0103nescu, de-o pild\u0103? (Ba, mai mult, la o testare na\u0163ional\u0103, c\u00e2nd s-a cerut comentarea unui fragment din \u201eLeoaic\u0103 t\u00e2n\u0103r\u0103, iubirea\u201d, elevii i-au dat zor cu \u201epoeta\u201d Nichita St\u0103nescu, pentru c\u0103 a\u015fa \u015ftiau ei de la televizor, c\u0103 Nichita e femeie).<br \/>\nArti\u015ftii contemporani nu mai sunt cenzura\u0163i. De fapt, nu mai exist\u0103 cenzur\u0103 \u00een sensul celei practicate de vechiul regim. C\u00e2nd, prin prim\u0103var\u0103, la sala Dalles, s-a jucat piesa \u201eBlonda, chiorul \u015fi piticul\u201d, scandalul   n-a dep\u0103\u015fit marginile bulevardului Magheru din capital\u0103. Ba, mai mult, ca s\u0103 arate poporului c\u00e2t de liber se tr\u0103ie\u015fte la noi, \u00eensu\u015fi chiorul, lu\u00e2ndu-\u015fi blonda \u015fi piticul de bra\u0163, a participat la una din cele trei-patru reprezenta\u0163ii (pentru c\u0103 piesa, mediocr\u0103, n-a reu\u015fit s\u0103 supravie\u0163uiasc\u0103 mai mult, \u00een ciuda titlului ei incitant).<br \/>\nLa fel s-a \u00eent\u00e2mplat cu \u00eendelung mediatizata expozi\u0163ie a Marilenei Murariu. S-au sup\u0103rat Lenu\u0163a din Ple\u015fcoi \u015fi Eba cea buzat\u0103 c\u0103, dans\u00e2nd french can-can cu p\u0103r\u0163ile ru\u015finoase la vedere, Elena \u00eempu\u015fcata le transmite, \u00een mod simbolic, \u015ftafeta dezm\u0103\u0163ului \u015fi a neru\u015fin\u0103rii? S-au ofuscat Hrebenciucii, Opre\u015ftii, de-alde Maz\u0103re, Patriciu, Iliescu, Roman, St\u0103nculescu, Adrian Severin \u015fi tot neamul lor c\u0103 au ap\u0103rut \u00een tablouri \u00een ipostaze cel pu\u0163in indecente \u015fi grote\u015fti c\u00e2t s\u0103 se potriveasc\u0103 bine cu obrazul \u015fi timpanul \u00eengro\u015fate preventiv \u00eempotriva sarcasmului celui de ob\u015fte?<br \/>\nSigur c\u0103 nu s-au sup\u0103rat, nu s-au ofuscat, n-au luat (\u015fi nici nu vor lua!) m\u0103suri, pentru c\u0103 noua lec\u0163ie de marketing politic are nevoie de v\u00e2nz\u0103tori\/cump\u0103r\u0103tori, nicidecum de martiri. Vor domnii actori s\u0103 fac\u0103 b\u0103\u015fc\u0103lie de clasa politic\u0103? Liber, cu binecuv\u00e2ntare chiar \u015fi de la Preafericitul. Vor domnii pictori s\u0103 creeze caricaturi care par a fi ilustra\u0163ii t\u00e2rzii la bancurile epocii de aur? N-au dec\u00e2t! Se \u0163in domnii scriitori de pamflete \u015fi alte mizilicuri literare? Nu-i opre\u015fte nimeni: oricum o fac pe banii lor.<br \/>\n\u00cen concluzie, \u201ec\u00e2inii latr\u0103, caravana trece\u201d. Avem totu\u015fi iluzia exprim\u0103rii libere \u015fi ne putem elibera de tensiunea suplimentar\u0103, vorba domnului M\u0103rmureanu, cu c\u00e2te un cutremur personal de 1-2 grade pe Richter. Mai mult, nu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dl. M\u0103rmureanu, invitat de posturile de televiziune ori de c\u00e2te ori p\u0103m\u00e2ntul nostru d\u0103 u\u015foare semne de trezire, este adeptul<\/p>\n","protected":false},"author":18,"featured_media":4796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"ngg_post_thumbnail":0,"video_url":"","footnotes":""},"categories":[314,7],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ziarulderimnic.ro\/index.php?rest_route=\/wp\/v2\/posts\/4847"}],"collection":[{"href":"https:\/\/ziarulderimnic.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ziarulderimnic.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ziarulderimnic.ro\/index.php?rest_route=\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/ziarulderimnic.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4847"}],"version-history":[{"count":1,"href":"https:\/\/ziarulderimnic.ro\/index.php?rest_route=\/wp\/v2\/posts\/4847\/revisions"}],"predecessor-version":[{"id":4850,"href":"https:\/\/ziarulderimnic.ro\/index.php?rest_route=\/wp\/v2\/posts\/4847\/revisions\/4850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ziarulderimnic.ro\/index.php?rest_route=\/wp\/v2\/media\/4796"}],"wp:attachment":[{"href":"https:\/\/ziarulderimnic.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ziarulderimnic.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ziarulderimnic.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}